How to Make a Video with your Smart Phone

So you’re going to make a video to post on social media? Good decision. Video attracts more attention than text and stills so be brave and put yourself out there! You haven’t got the budget to get a production company in? Don’t panic. You can still make it work using your smart phone and get a great response. Here’s what you need to know. 1. Be clear on your message Having good content is the most important thing. Why do we watch the videos we watch? Because they entertain or offer us valuable info. If the content is interesting, relevant and useful I for one will watch it, even if production quality isn’t completely up to scratch. One key message per video is usually best but you could offer 3 or 5 bullet points. Plan what you’re going to say and have a clear structure in your head. Keep it short – no more than 3 minutes. 2. You need good quality audio Record audio separately if possible using a digital recorder and synch it up later when you edit. If this isn’t possible make sure there isn’t a lorry driving past, phones ringing or other distracting background noise. Hold the microphone as close to you as possible. People won’t watch your video if they can’t make out what you’re saying. 3. Stabilisation It makes a huge difference if the camera is steady. You can get tripods, mounts and stands quite cheaply. Try Amazon. 4. Get the lighting right Outdoors light works well if it isn’t too noisy. If you’re indoors stand/sit by the window with the light on...

Presenting Yourself on Camera

One thing that puts a lot of people off making a video is the thought of speaking on camera – it seems like such a huge effort. And what if you stumble, or forget what you’re going to say? Not everyone’s a natural. So here are some tips to get you looking your best and for helping you communicate your message effectively. 1. Getting the words right. If you can remember the main points in your head you will sound natural and relaxed. Some people are really good at this and are used to it. This style works well for blogs. If you can’t hold all the main points in your head one thing you can do is speak in small chunks and edit them together later. Look at your notes, remember a paragraph, talk to the camera. Make sure though, that you leave a gap between looking down at your notes and looking up at the camera so that the editing can be done cleanly. What does not work is having a piece of paper/laptop beside the camera. You need to keep your eyes steadily looking into the lens otherwise you’ll look shifty! The other option is to use an auto cue (also known as a teleprompter). It makes the whole operation more slick and makes sure you cover everything. BUT… make sure you don’t sound like you’re reading off a script. Make it sound as natural as possible. Whether you use an auto cue or not, practice what you’re going to say as many times as possible before you turn the camera on. Practice makes perfect. And...

Video Ideas

So you’re going to make a video. But what are you going to put into it? Well, here are some ideas. Introduce Your Business A friendly face will help people to connect with you and your business in a more personal way. Get enthusiastic and be real. Potential customers need to know you are approachable and friendly. Making a personal connection will show that you care and will help you build rapport. Show images of your product or service If you don’t want to be on screen yourself you could put together a slideshow of images of your products and include voice-over. This might be particularly useful if you sell gadgets or machinery with complicated instructions. You can really show off the details and benefits of what you sell in a way that text can’t. How about an event video? You could capture the atmosphere of the event by showing clips of what’s going on and on video and put it to music. Client Testimonials We’re more likely to buy a product or service if it’s recommended to us by someone else. Clients want to know what kind of experience they might expect from your business and recommendations from other customers will add huge credibility to your business. FAQs Use videos to answer questions that people often ask about your product or service. Not only will your customers receive clear information but it will help them realise that you care about their concerns and are willing to respond personally. Give Tips Show yourself to be an expert in your field. Build an audience who respects your work. Be the...

What to Say in Your Video

Are you are planning to make video but are not sure what to say? Don’t panic. Here some pointers to help get you going with your video script. 1. First of all, what is the purpose of your video? Is it to raise awareness of your business -is this the first introduction to your business to people who don’t know anything about it yet? Or is if for people who are aware of your services already and are considering buying from you? Are you aiming to build trust and confidence in you and your services? Once you are clear on who your video is for, you will have a better idea of how to address them. Keep your target audience in mind as you plan so that you keep the language and the message appropriate. 2. What is your key message or theme? Keep it simple – one message is probably enough. Be clear on what it is you want to communicate. Is it possible to break your message down into sections? As you plan, use bullet points and stick to a few subheadings. This will help your audience remember what you say more easily and refer to it later. 3. Structure your video. For a video to engage interest and keep viewers watching you need some sort of emotional hook right at the beginning. Don’t launch in with lots of factual information about you or your business or people will switch off. Viewers need a reason to watch. They need to be interested on an emotional level. There are lots of ways to achieve this, for example, through...