How to Make a Video with your Smart Phone

So you’re going to make a video to post on social media? Good decision. Video attracts more attention than text and stills so be brave and put yourself out there! You haven’t got the budget to get a production company in? Don’t panic. You can still make it work using your smart phone and get a great response. Here’s what you need to know. 1. Be clear on your message Having good content is the most important thing. Why do we watch the videos we watch? Because they entertain or offer us valuable info. If the content is interesting, relevant and useful I for one will watch it, even if production quality isn’t completely up to scratch. One key message per video is usually best but you could offer 3 or 5 bullet points. Plan what you’re going to say and have a clear structure in your head. Keep it short – no more than 3 minutes. 2. You need good quality audio Record audio separately if possible using a digital recorder and synch it up later when you edit. If this isn’t possible make sure there isn’t a lorry driving past, phones ringing or other distracting background noise. Hold the microphone as close to you as possible. People won’t watch your video if they can’t make out what you’re saying. 3. Stabilisation It makes a huge difference if the camera is steady. You can get tripods, mounts and stands quite cheaply. Try Amazon. 4. Get the lighting right Outdoors light works well if it isn’t too noisy. If you’re indoors stand/sit by the window with the light on...

Presenting Yourself on Camera

One thing that puts a lot of people off making a video is the thought of speaking on camera – it seems like such a huge effort. And what if you stumble, or forget what you’re going to say? Not everyone’s a natural. So here are some tips to get you looking your best and for helping you communicate your message effectively. 1. Getting the words right. If you can remember the main points in your head you will sound natural and relaxed. Some people are really good at this and are used to it. This style works well for blogs. If you can’t hold all the main points in your head one thing you can do is speak in small chunks and edit them together later. Look at your notes, remember a paragraph, talk to the camera. Make sure though, that you leave a gap between looking down at your notes and looking up at the camera so that the editing can be done cleanly. What does not work is having a piece of paper/laptop beside the camera. You need to keep your eyes steadily looking into the lens otherwise you’ll look shifty! The other option is to use an auto cue (also known as a teleprompter). It makes the whole operation more slick and makes sure you cover everything. BUT… make sure you don’t sound like you’re reading off a script. Make it sound as natural as possible. Whether you use an auto cue or not, practice what you’re going to say as many times as possible before you turn the camera on. Practice makes perfect. And...